Jeff Grace is a Creative Director, Writer, and Film Director whose work spans advertising, branded storytelling, and narrative film.
He first came onto the radar after writing a short film titled Google Maps, which went viral on YouTube, earned over 20 million views, and was featured on CNN. Created with his comedy group, The Vacationeers, the film led to an invitation to Mountain View to create an original branded content series for Google—some of the earliest film work the brand had produced. It marked the beginning of a career focused on building brand stories that feel authentic, not advertised.
Since then, Jeff has worked across branded content, commercial directing, and long-form storytelling, collaborating with brands such as Google, AT&T, Samsung, Airbnb, Mars, and Altoids. His work sits at the intersection of comedy, character, and clarity—ideas that hold attention rather than simply fill time.
On the film and television side, Jeff directed Folk Hero & Funny Guy (Alex Karpovsky, Wyatt Russell), which earned an 80% Certified Fresh rating on Rotten Tomatoes and a nomination for Best U.S. Narrative Feature at the Tribeca Film Festival. IndieWire named him "a filmmaker to watch." He has also produced award-winning independent features including It's A Disaster (Julia Stiles, David Cross), The Scenesters (John Landis, Sherilyn Fenn), and Mothers and Daughters (Susan Sarandon, Sharon Stone, Christina Ricci).
Jeff has sold multiple screenplays and television pilots, and most recently co-wrote the series The Prince with Rob Stone, sold to Warner Bros. Television through Berlanti Productions.
He currently heads the Content Labs at RP3, leading the development of branded entertainment, campaigns, and original content. His recent "Take a Hike" campaign with Kevin Nealon for the Appalachian Trail Conservancy appeared on Jimmy Kimmel Live! for Giving Tuesday.
Beyond advertising and film, Jeff co-founded KENT with his wife Stacy—the world's first compostable clothing company. The business earned a spot on Shark Tank, where a bidding war ended in a deal with Daymond John. Jeff continues to serve as the company's Creative Director.
As a footnote, Jeff made his television acting debut opposite Jon Hamm on Mad Men—proof that advertising, somehow, keeps finding its way back into his orbit.
Follow him on Instagram at @JeffGrace.
AWARDS & HONORS — BRAND / ADVERTISING
Cannes Lions Bronze — Mars “Bite Size Horror”
Canneseries Official Selection — Mars “Bite Size Horror”
Clio Health Silver (x2) — Appalachian Trail Conservancy “Take a Hike”
Effie Gold — Altoids Brand Campaign
Effie Gold — Altoids Love Tin
Effie Silver — Altoids Cinnamon
Clio Bronze — Altoids Sours
Clio Shortlist — AT&T “March Madness”
Fast Company World Changing Ideas Finalist — KENT
AWARDS & HONORS — FILM / ENTERTAINMENT
Best U.S. Narrative Feature Nominee — Folk Hero & Funny Guy, Tribeca Film Festival
Best Ensemble Cast Winner — Folk Hero & Funny Guy, Napa Valley Film Festival
Best Comedy Feature Winner — The Scenesters, Hollywood Film Awards
Rosebud Award Winner — The Scenesters, Slamdance Film Festival
Best Narrative Feature Nominee — The Scenesters, Oxford Film Festival
Audience Award Winner — The Scenesters, New Orleans Film Festival
Audience Choice Award Winner — The Scenesters, Edmonton International Film Festival
Audience Award Winner — It’s a Disaster, New Orleans Film Festival
Audience Choice Award Winner — It’s a Disaster, Edmonton International Film Festival
