Jeff Grace is a Creative Director and Film Director whose work spans branded content and Hollywood entertainment.
He first came onto the radar after writing a short film titled Google Maps, which went viral on YouTube, earned over 20 million views, and was featured on CNN. Created with his comedy group, The Vacationeers, the film led to an invitation to Mountain View to create an original branded content series for Google—some of the earliest film work the brand had produced. It marked the beginning of a career focused on building brand stories that feel authentic, not advertised.
Since then, Jeff has worked across branded content, commercial directing, and long-form storytelling, collaborating with brands such as Google, AT&T, Samsung, Airbnb, Mars, and Altoids. His work sits at the intersection of comedy, character, and clarity, with an emphasis on ideas that hold attention rather than simply fill media.
On the film side, Jeff directed Folk Hero & Funny Guy, which earned an 80% Certified Fresh rating on Rotten Tomatoes and a nomination for “Best U.S. Narrative Feature” at the Tribeca Film Festival. IndieWire named him “a filmmaker to watch.” He has also produced and starred in award-winning independent features including It’s A Disaster and The Scenesters, and has worked with talent across film, music, and sports, including actors, musicians, and athletes such as Jon Hamm, Susan Sarandon, David Cross, America Ferrera, Julia Stiles, Wyatt Russell, Meredith Hagner, Alex Karpovsky, Post Malone, Draymond Green, Joel Embiid, Shai Gilgeous-Alexander, and Chet Holmgren.
Jeff has sold multiple screenplays and television pilots, including Birdie, Vacationland, Hwood, and LDR. Most recently, he co-wrote the series The Prince with Rob Stone, which was sold to Warner Bros. Television through Berlanti Productions.
Jeff currently heads up the Content Labs at RP3, where he leads the development of branded entertainment, campaigns, and original content designed to cut through an increasingly crowded and interchangeable landscape. His recent “Take a Hike” campaign with Kevin Nealon for the Appalachian Trail Conservancy appeared on Jimmy Kimmel Live! for Giving Tuesday.
During the pandemic, Jeff also co-founded KENT with his wife, the world’s first compostable clothing company. The business earned a spot on Shark Tank, where a bidding war ended in a deal with Daymond John.
As a footnote, Jeff made his television acting debut opposite Jon Hamm on Mad Men—proof that advertising, somehow, keeps finding its way back into his orbit.
@JeffGrace on Instagram or Twitter if you want to stay up to date.
AWARDS & HONORS
Branded Content
Effie Awards (Gold) — Altoids “Curiously Strong” campaign
Clio Awards (Winner) — Altoids brand campaign
Cannes Lions (Gold Lion) — Altoids brand campaign
Cannes Lions (Bronze Entertainment Lion) — Mars Bite Size Horror campaign
CanneSeries (Official Selection) — Mars Bite Size Horror campaign
Brand Film Festival (“Best of the Best”) — Mars Bite Size Horror campaign
Creative Media Awards (“Best Original Film/Video”) — Mars Bite Size Horror campaign
Fast Company World Changing Ideas Awards (Finalist) — Kent
Entertainment
Best Ensemble Cast (Winner) — Folk Hero & Funny Guy, Napa Valley Film Festival
Best U.S. Narrative Feature (Nominee) — Folk Hero & Funny Guy, Tribeca Film Festival
Best Comedy Feature (Winner) — The Scenesters, Hollywood Film Awards
Rosebud Award – Most Interesting Film (Winner) — The Scenesters, Slamdance Film Festival
Best Narrative Feature (Nominee) — The Scenesters, Oxford Film Festival
Audience Award – Best Feature (Winner) — The Scenesters, New Orleans Film Festival
Audience Choice – Best Feature (Winner) — The Scenesters, Edmonton International Film Festival
Audience Award – Best Feature (Winner) — It’s a Disaster, New Orleans Film Festival
Audience Choice – Best Feature (Winner) — It’s a Disaster, Edmonton International Film Festival
